#36 Pricing Challenges with Ruth Ferreira

Season #3

Pricing is something many in the coaching industry struggle with, and it’s often a subject that leads to a lot of undue worry and stress for new and experienced coaches alike. Common pricing issues include not charging enough and knowing how to position yourself in your chosen niche.

It’s such a big subject and one I recently had the pleasure of speaking with Ruth Ferreira about. Ruth is a Business Growth coach and founder of Success Club, and she’s passionate about empowering small business owners to take their business to the next level and accelerate their success.

So if you currently have pricing issues in your business or are wondering how to get out there and charge more for your services, this podcast is really going to help! 

In this week’s episode of The Pricing Queen, we’re going to be covering:

  • One of the biggest challenges coaches have with pricing [1:34]
  • Why the right pricing is key to your business success [3:25]
  • Why the Boston Consulting Matrix is an excellent way of looking at clients [5:11]
  • How to bring in higher-paying clients from the outset [10:06]
  • The one thing you can do to help find your pricing sweet spot [13:23]
  • Why warning your clients of a price increase can be a tactical move [16:41]
  • How to position yourself in the right market [17:18]
  • How to position yourself as a premium business [21:50]
  • How to proceed when you’re just starting out [24:49]
  • How price point impacts the results your customers get [26:18]
  • Don’t let pricing hold you back - do this instead [30:36]


Get help with working out your pricing - http://www.thepricingqueen.com/pricing-calculator 

Ruth’s website - https://www.successcoaching.biz/ 

Follow Ruth on Instagram - https://www.instagram.com/growyourbusinesswithruth/ 

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