The Pricing Queen

The Pricing Queen

Hosted by: Decibelle Creative

The Pricing Queen (a.k.a. Sally Farrant) is here to help you get clear on your pricing in your small business and increase your profits so you can create the life you deserve. If you spend more time working IN your...

Episodes

#23: Taxes and pricing

Season #2

In this episode: • VAT thresholds and money blockers • Managing price rises for VAT • VAT registration considerations • Accountants as a necessity Sally is a firm believer that tax and accounting shouldn’t run your...
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#22: Pressure-free pricing with Fleur Emery

Season #2

In this episode: • Fair value exchanges • The importance of a captive audience • Abundance attitude • Using pricing to relieve pressure • Removing barriers Sally talks to Fleur Emery, founder of REALWORK, an online...
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#21: Outsourcing and pricing

Season #2

In this episode: • Different ways to outsource • Pricing considerations • Time saving versus investment • Getting rid of the jobs you hate • Choosing specialists or generalists Sally walks us through what you need...
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#20: Money mindset with Catherine Morgan

Season #2

In this episode: • Emotional relationships with money • Why women have more financial baggage • Finding your money personality • How learned money stories define our financial behaviour • Overcoming money blocks • The...
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#19: Passive Income and pricing

Season #2

In this episode: • Why passive income isn’t passive • The importance of having an email list • The planning process • Sell it before you build it • How to price passive income • Expected timelines Sally walks through...
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#18: Raising your profile and prices with Rachel Spencer

Season #2

In this episode: • How to put yourself out as an expert • The process of raising your profile and reach • The value of visibility • Choosing the right media • Facing your fears • Personal content Sally talks to Rachel...
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5 pricing strategies

Season #2 Episode #17

In this episode: Hourly & daily pricing Value-based pricing Competitor pricing Penetration pricing Psychological pricing Sally talks through 5 pricing strategies, quickly covering off the pros and cons and...
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Freelancing with Emma Cossey

Season #2 Episode #16

In this episode: Terms and conditions for freelancers Being competitive Valuing your service Unnecessary pressure Measuring success Sally talks to go-to freelancer support & coach Emma Cossey. Emma runs the...
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Pricing myths

Season #2 Episode #15

In this episode: Revisit your pricing often Why pricing by the hour punishes efficiency Packaging for freelancers How you can help others (without changing your prices) Pricing should reflect experience How you...
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Selling to corporates with Jessica Lorimer

Season #2 Episode #14

  In this episode: Why you should consider selling to corporates Income versus impact How to select the right corporates for you Lead generation Business development calls Getting referrals Sally chats with Selling...
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Moving from hourly billing to fixed pricing

Season #2 Episode #13

In this episode: How to fix a price and still make money How to create boundaries with your client How to communicate new pricing structures with existing clients Don’t be afraid to outsource Price in less than 15...
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Pricing and email marketing strategies with Rob and Kennedy

Season #1 Episode #12

In this episode: Understanding how to price yourself Creating zero competition Finding your preferred audience Rob, a former hypnotist, and Kennedy, a former mind-reader, are the lively duo who are uniquely...
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