The Pricing Queen

The Pricing Queen

Hosted by: Sally Farrant

The Pricing Queen (a.k.a. Sally Farrant) is here to help you get clear on your pricing in your small business and increase your profits so you can create the life you deserve. If you spend more time working IN your...


Pricing and email marketing strategies with Rob and Kennedy

Season #1 Episode #12

In this episode: Understanding how to price yourself Creating zero competition Finding your preferred audience Rob, a former hypnotist, and Kennedy, a former mind-reader, are the lively duo who are uniquely...
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Pricing and niching with Amy Caiger

Season #1 Episode #11

In this episode: How to identify and define your niche. The three niche elements. Tapping into your client’s language. Packaging up your services. Why you should become the specialist in your field. Amy Caiger...
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Value based pricing with Jonathan Stark

Season #1 Episode #10

In this episode: Why hourly billing is nuts! What is the way you should be getting paid for your services. Why billing and pricing are not the same thing. The importance of scoping last. The ‘why’...
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Competitive pricing, benchmarking and dealing with scope creep

Season #1 Episode #9

In this episode: Charging more or less than your competitors. How to increase your prices. Pain in the ass tax. Dealing with scope creep. Client boundaries. Can I charge more than my competitors? Sally breaks...
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Pricing and selling your product with Laura Harrison

Season #1 Episode #8

In this episode: Top issues with stock. Pricing strategies. Profit margins. Shipping costs – to include or not to include. Direct vs. wholesale selling. Magic margins – good, better best. Laura Harrison is a...
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How to price your online courses and membership with Janet Murray

Season #1 Episode #7

In this episode: Creating online products – what to consider. Courses or membership? Pricing strategies for online products. Janet Murray helps build and grow online audiences for businesses (customers, fans,...
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How to be more productive in your business with Amy Mitchell

Season #1 Episode #6

In this episode: The importance of time-tracking Centralising tasks Identifying opportunities for systems What to outsource Setting business boundaries The pomodoro technique Amy Mitchell is an online business...
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Mates Rates and what to say when people ask to “pick your brains”

Season #1 Episode #5

In this episode: How to respond to requests for advice Utilising power hours Should you discount for friends and family? Sally looks at why you should be more conscious about the time and information you’re giving...
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The Pricing Mindset with Osmaan Sharif

Season #1 Episode #4

In this episode: Becoming a business owner not an employee Imposter syndrome Increasing your pricing Pricing blocks Osmaan Sharif is a business and mindset coach who works with ex-corporate professionals to help...
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How should I price my services?

Season #1 Episode #2

In this episode: Why you shouldn’t price by the hour Your pricing personality How to get started with pricing Learn how pricing by the hour punishes efficiency and ties you to time for money. Sally’s pricing...
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Meet your host, Sally Farrant, a.k.a. The Pricing Queen

Season #1 Episode #1

In this episode: Sally is an accountant with 25 years of corporate experience working for organisations such as Channel 4, Guinness World Records and Philips electronics. But she is a far cry from your typical boring...
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Pricing strategies and packages

Season #1 Episode #3

In this episode: Why you should price with packages Why you should have prices on your website Avoid discounting Pricing strategies for up-sales and down-sales Sally explains how creating packages for your...
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