In this episode: • Why passive income isn’t passive • The importance of having an email list • The planning process • Sell it before you build it • How to price passive income • Expected timelines

Sally walks through a simple explanation of what passive income really means and why it is not actually passive! Providing clear examples of what passive income could be, Sally highlights the importance of marketing and email lists. Sally shares her own initial struggles with passive income and outlines the journey she has taken to get where she is with her business right now.

Sally provides amazing insight into creating a passive income product and why you should sell it before you build it to ensure the content is right. Naturally Sally lays out the best way to crunch your numbers and price products as you would expect and discusses the average timelines you should expect things to take.

Selected links from this episode Sally’s new course – Boost your bottom line

Check out Sally’s Masterclasses and Pricing Calculator

Connect with Sally on Instagram @thepricingqueen and on LinkedIn 'Sally Farrant'

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The Pricing Queen podcast is produced by Decibelle Creative – Instagram: @decibellecreative decibellecreative.com