Sally Farrant -

Finance Director for Small Businesses

Helping business owners take control of their finances and understand what they need to do to grow and stabilise their business.

I cover topics such as pricing, being your part time finance director, knowing your numbers, strategy intensives and more.

Sally Farrant

The Pricing Queen

Helping online business owners to earn what they want to from their business by increasing their prices to grow their profits

Learn how to put your prices up so you can take home more money

Find Out Your Pricing Personality

Take my quiz to find out your pricing personality. Are you an Overpricing Orla, Generous Gina, Discounting Donna or Underpricing Una? Find out and then get my best tips to improve your mindset around and management of pricing.


Are you stuck with your pricing? 

Or do you just know you could be making more money in your business if only you could spend the time?

I can help you price your products and services with confidence, package them up and help you with a strategy for your business.

It might be you need to know what you need to charge for a new product or service you are offering.  Or it could be that you know you are undercharging and need to put up your prices, but don’t know where to start.  Or maybe you need to look at what products or services are making you money in your business.

I offer masterclasses in key pricing areas, power hours and courses or 1:1 strategy days.

Do you struggle with pricing? Take my pricing calculator to know your minimum price. Or take my quiz to find out your pricing personality.


Take one of my masterclasses (including creating and pricing a package).



Book a power hour with me to discuss any aspect of your pricing.

Work with me 1:1 to develop your strategy for your pricing, whether it’s for a membership, launch or new product or service

Would you like to chat first?

Book a quick cuppa and a chat to see how we can work together.


Oliver Codrington

Sally had an immediate impact in my business. I thought I knew my figures and yet I was struggling to stay on top of cash flow. They say Revenue is Vanity, Profit and Sanity, and Cash is King...well Sally is the Kings' consort :-) She will help you figure out exactly where your money is going and what steps to take to address scarcity. Sally continues to keep a close eye on bookkeeping, budgets and other FC project work and I'm very grateful to have her on my team.

Louise Lewis

Before my power hour my pricing for gift wrapping classes was not clear. I struggled to be consistent when asked to run classes for businesses.

I constantly felt uncomfortable asking for a certain amount which meant I ended up making very little profit from each event.

Since the power hour I have had 2 corporate bookings (at £350 each) and have planned my funnel with clear pricing.

Thank you Sally for making everything so clear, I feel much more confident about pricing

Emma Cossey

Sally's pricing power hour was just what I needed to get clear on how much I needed to be charging, and really get clear on profit - something so easily overlooked in freelancing!

I left the session feeling more confident, more knowledgable and very motivated


Over On The Blog

Busting money myths

Nov 16, 2022

Why planning is so important for your business

Nov 09, 2022

Pricing in a recession

Nov 02, 2022