About Me

Are you struggling with financial management in your business? 

Whether you're a high-growth company needing strategic insights, a business manager seeking to upskill your team, or a solopreneur looking to master your pricing strategy, you’re in the right place. 

Managing finances can be overwhelming, but with the right guidance, you can achieve clarity, confidence, and sustainable growth.

Hi, I'm Sally.

I set up my business to give your business clarity around the numbers and to enable flexibility around a young family. 

I love watching football, rugby and cricket and I’m a keen sailor. I’m an avid reader, and I read most things but I love a thriller and a trashy beach read!

I’m a married mum of 2 boys. Life can be a bit crazy at times!

I specialise in providing fractional Finance Director services for high-growth companies, delivering team training on financial management, and helping solopreneurs with pricing strategies.

Expertise and Credentials


With over 25 years of experience in large corporate environments and as a CIMA-qualified finance professional, I bring a wealth of expertise to the table.

My background includes:

CIMA Qualified: Chartered Institute of Management Accountants qualification, ensuring the highest standards of financial management.

25+ Years of Experience: Extensive experience working in high-growth environments and large corporates.

Strategic Financial Planning: I’m an expert in sorting out company accounts to ensure the accounts clearly reflect how the business is doing, and then producing clear management information for business owners to understand. I also help people to understand how their accounts actually work, and to be able to run them without me. I also run online courses to help micro businesses get set up correctly from the start. I love a spreadsheet and a messy balance sheet!

Corporate Experience: I’ve watched people see how quickly they can eat cream crackers (not many, they are sooooo dry!) at Guinness World Records; I have worked on a factory line understanding how TV screens are made at Philips Electronics and enjoyed the controversial age of Channel 4 when Big Brother was at the height of its popularity. More recently I worked for Volac, a fast growing whey protein company, with loads of product streams.

How I Can Help

My services include:

High-Level Strategic Planning: Helping businesses navigate growth with clear, actionable financial strategies.

Financial Forecasting and Budget Management: Providing real-time insights to make informed decisions.

Team Training: Empowering managers and staff with essential financial skills.

Pricing Strategy: Assisting solopreneurs in pricing their products and services effectively.

If you're a high-growth company needing strategic financial insights, a business manager looking to upskill your team, or a solopreneur wanting to master your pricing strategy, I'm here to help.

Work With Me