Podcast Episode 7 - Should I have an online course or membership?

podcast Apr 14, 2021

It's often tempting in today's world (especially after the year we have had) to think that you have to have an online course or membership.

But they are a lot of work. Memberships are a long term thing and you need to have fresh content to keep members once they are in. Courses are a lot of work up front, and you still have to promote them and decide about live elements.

There can, shockingly, be easier ways to make money in your business. And you need an audience to sell to. So there is a lot to consider.

In this episode:

  1. Creating online products – what to consider.

  2. Courses or membership?

  3. Pricing strategies for online products.

Janet discusses what factors you should consider before deciding to create and sell an online product, is it worth your time and effort? 

Janet advises selling before you create anything to test the market and demand. Starting small will help maximise the use of your time and help you decide if online is for you.

We discuss the decision-making in choosing to create courses or memberships. Considering the different models and selecting a style that fits best with how you like to work and your availability. We also discuss pricing strategies and guidelines when deciding what to charge and what factors you need to consider.

Selected links from this episode

Blog - Should you have an online course or membership?  

Masterclass on pricing your online course or membership

Connect with Sally on Instagram LinkedIn

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The Pricing Queen podcast is produced by Decibelle Creative

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