The benefits of Zapier automation for small businesses

Uncategorized Dec 01, 2021

Have you ever needed an extra pair of hands in your business, or wished you had a few more hours in the day? Business process automation could be the answer!   But what does that even mean, and where does Zapier fit into the puzzle?   Here’s all you need to know…

What is business process automation?

To run your small business, you probably use a variety of different software applications, such as Outlook or Gmail, Excel or Google Sheets, an accounting system such as Quickbooks Online or Xero and a CRM which could be Salesforce or Pipedrive.   All of these systems consume data and if they are disconnected then you often have to rekey the information from one into the other.  This can be extremely time consuming and also prone to human error.  So, wouldn’t it be cool if they could all talk to each other and pass the relevant data between them?  That’s the essence of business process automation!  It means that...

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5 things I wish I'd known when I started my gift wrapping business

Uncategorized Nov 24, 2021

Are you thinking of setting up a gift wrapping business? Maybe you're feeling overwhelmed wondering where to start? Or it could be that you have already made a start in getting set up but are wondering if you have covered everything?

Here are my 5 things I wish I'd known when I started my gift wrapping business.

No 1: Deciding early on who your customers are going to be

You need to decide how much time you can give to your gift wrapping business. It's easy to fall into wanting to offer a gift wrapping service to everyone, a private customer to big corporates. You could end up feeling very overwhelmed as they are going to have very different needs. A couple of small gifts for a private customer may not take you too long but a corporate may want several 100 or 1000 of gifts wrapped.

No 2. Deciding prices and don't forget to factor in P&P 

Gift wrapping is still quite a niche business to be in, so deciding on how much to charge can be quite difficult as there is very little...

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How to talk to your husband about your business numbers, so he stops suggesting you go back to a 9 to 5

Uncategorized Nov 17, 2021

When you’re in business the finances and making decisions about investments and money can feel overwhelming.  If you’re married it’s natural you may turn to your husband for support and talk about your thoughts, worries and questions.  But you might not get the response you were hoping for.  And if your husband keeps suggesting that you should go back to you 9 to 5 because your business is not yet making the money you need, it can leave you feeling that you can’t talk to your husband about it.

If that sounds like you, this blog will help.  I will explain how to talk to your husband about your business numbers so that you get the support you want and he stops suggesting you go back to a 9 to 5.

But firstly there’s some things it’s helpful to understand about our brains.  The male and female brain are not exactly the same.  This means that we experience, respond and react quite differently to the same situation.

  • The...
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Ten tips to improve conversions on your website and so increase your revenue

Uncategorized Nov 10, 2021

Many factors reflect your Website conversion rate, the trust in your brand, the website design and attracting the right people to your site. Once you get them there, you want to ensure that you have optimised your Website for maximum sales.

This post shares ten things you can do on your Website to help you get started, steadily increase your website conversion rate and improve your turnover.

1) Improve your imagery

The most crucial aspect of your product page is the photos; poor quality grainy photos will make the visitor lose trust in your brand. A brand product photographer can do wonders here, but if you don't have the budget for that yet, ensure the photos are bright, well-lit and sharp, keeping consistency throughout your Website.

Make sure more than one photo, showing different angles and a video if possible so they can get a feel for your product.

When uploading the images to your Website, ensure they are in the correct format (usually jpg) and are the right size;...

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Mental fitness is a crucial business asset – how to start building yours with 5 minutes a day

Uncategorized Nov 03, 2021

Founding a business is rewarding, affirming and stimulating, yet in equal measure challenging, lonely, stressful and the mother-of-all-juggles.  And that was before COVID-19.  I know you get it, because you are in it.  What’s more, these struggles are particularly felt by female founders.

Gallup Healthcare (2020) report that female small business owners experience more stress and worry than their male counterparts, with incidence almost doubling since COVID-19.  31% of female business owners report that their mental health has deteriorated since COVID-19, compared to 20% of male business owners.

These are concerning stats.  As a founder, your mental fitness is a crucial asset – you cannot run your business without it – yet it’s often overlooked.  Research shows entrepreneurs experience more stress, anxiety, depression and burnout than others in society.  Entrepreneurship is a particularly intense, and often isolated path....

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Looking for practical guidance on all aspects of managing employees?

Uncategorized Oct 27, 2021

Moss HR Limited - Your partner in managing people

Looking for practical guidance on all aspects of managing employees?

Moss HR is an independent HR consultancy based in rural Suffolk. We work with small to medium-sized businesses across the East of England including, Suffolk, Cambridgeshire, Norfolk and Essex and beyond.

We believe that working in collaboration with you will get the best results and will consult with you to understand your organisation, its strengths, and obstacles to get the success you want. There’s never a one size fits all when managing people!

Business booming but not enough time in the day? Thought about taking someone on but don’t know where to start? Moss HR provide straight-forward advice for small to medium sized

Organisations. Contact us for our Simple Steps tool kit for taking on your first employee.

How do you know you’re ready to take on your first employee?

Ask yourself these questions:

Do I want to grow my business?

Do I need...

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My breast cancer journey

Uncategorized Oct 20, 2021

This coming Friday (22nd October 2021) is Wear It Pink Day in aid of breast cancer research. 

This is very personal for me this year, as I have been fighting this disease since March 2021.

I’m pleased to say I got the all clear last week and am now cancer free!  Tempered by the fact that I have to now have some further low level chemotherapy for a few months yet. 

It feels like a long journey to get to this point.  Since I found a lump at the end of February and discovering it wasn’t ‘just a cyst’, I’ve been on a rollercoaster of emotions.  Just the amount of medical jargon and appointments is staggering.  As someone who isn’t often ill, it’s been a real eye opener.  With no family history of breast cancer, this was a huge shock.

The weird thing I have found with breast cancer is that I have never felt ill.  The treatment makes you pretty unwell (chemotherapy works incredibly well, but has some serious...

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Launch a Podcast, raise your prices! 5 ways a podcast can maximise your profits

Uncategorized Oct 13, 2021

Podcasts are really having a moment right now – everyone is listening to them and some people go a step further to actually making one. If you’ve been hiding under a table waiting for the podcast craze to blow over, you might want to grab some snacks, because you’re probably going to be there for some time… Podcasts are anything but a flash in the pan (no offense, Clubhouse…), our busy modern lives and relentless impatience mean we want to be consuming content ALL of the time.

Podcasts give us on demand content, that we can plug in to while we’re exercising, driving, working or doing the washing up, and we love that convenience so much we’ve invited the podcast into our home, its hung up its coat, kicked off its shoes, and is very much here to stay.

When you’re ready to emerge from the safety of your ‘I’ll-just-stick-to-my-website-and-instagram-ta-very-much’ table, here’s 5 ways a Pod can Cast a hefty chunk of...

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10 Ways To Find New Clients

Uncategorized Oct 06, 2021

Hello! I’m Emma, and I’m a coach for freelancers. One of the most common issues freelancers come to me about is finding clients. It can all feel a bit overwhelming and scary, especially when you see all the hard sales tactics out there (cold DMing or, even worse, cold calling? No thanks). 

Finding clients is really only about two things - being visible (showing up and showcasing your skills and knowledge) and building relationships (genuinely, not with some kind of hunbot copy and paste approach). There are so many ways you can do this, some in your comfort zone and some just outside it. Choose the ones that align with your values and goals. 

Here are ten ways you can get visible and build relationships, to find clients.  

  1. Share a carousel on Instagram of all the ways clients can work with you. Not only will it make it clear what you do, but it’s also a post you can share to your stories going forward. 
  2. Write a post on LinkedIn with 5 reasons...
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Why you need a business website and how to get it seen online

Uncategorized Sep 29, 2021

There are so many positive benefits for small businesses to create and maintain a business website.

However, I’ve watched as so many avoid creating one or maintaining an existing one due to time constraints and instead opt for a short-term, reactive approach to marketing and sales.

Opting to market yourself using social media or paid advertising without a robust website is a waste of your time and money as you don’t have a base to send your traffic to to find out more about your business.

You also lose out on building up your authority with search engines like Google who silently index and rank you for select keywords and keyphrases.

Our audiences are not just on social media when they are online, they use search, they look for recommendations and ensuring that your website is seen and heard ensures that you can be found by them when they search for you.

In this post, I aim to help persuade you, the small business owner looking to promote your business online using your...

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