Many factors reflect your Website conversion rate, the trust in your brand, the website design and attracting the right people to your site. Once you get them there, you want to ensure that you have optimised your Website for maximum sales.

This post shares ten things you can do on your Website to help you get started, steadily increase your website conversion rate and improve your turnover.

1) Improve your imagery

The most crucial aspect of your product page is the photos; poor quality grainy photos will make the visitor lose trust in your brand. A brand product photographer can do wonders here, but if you don't have the budget for that yet, ensure the photos are bright, well-lit and sharp, keeping consistency throughout your Website.

Make sure more than one photo, showing different angles and a video if possible so they can get a feel for your product.

When uploading the images to your Website, ensure they are in the correct format (usually jpg) and are the right size;...

Founding a business is rewarding, affirming and stimulating, yet in equal measure challenging, lonely, stressful and the mother-of-all-juggles.  And that was before COVID-19.  I know you get it, because you are in it.  What’s more, these struggles are particularly felt by female founders.

Gallup Healthcare (2020) report that female small business owners experience more stress and worry than their male counterparts, with incidence almost doubling since COVID-19.  31% of female business owners report that their mental health has deteriorated since COVID-19, compared to 20% of male business owners.

These are concerning stats.  As a founder, your mental fitness is a crucial asset – you cannot run your business without it – yet it’s often overlooked.  Research shows entrepreneurs experience more stress, anxiety, depression and burnout than others in society.  Entrepreneurship is a particularly intense, and often isolated path....

Moss HR Limited - Your partner in managing people

Looking for practical guidance on all aspects of managing employees?

Moss HR is an independent HR consultancy based in rural Suffolk. We work with small to medium-sized businesses across the East of England including, Suffolk, Cambridgeshire, Norfolk and Essex and beyond.

We believe that working in collaboration with you will get the best results and will consult with you to understand your organisation, its strengths, and obstacles to get the success you want. There’s never a one size fits all when managing people!

Business booming but not enough time in the day? Thought about taking someone on but don’t know where to start? Moss HR provide straight-forward advice for small to medium sized

Organisations. Contact us for our Simple Steps tool kit for taking on your first employee.

How do you know you’re ready to take on your first employee?

Ask yourself these questions:

Do I want to grow my business?

Do I need...

This coming Friday (22^nd October 2021) is Wear It Pink Day in aid of breast cancer research. 

This is very personal for me this year, as I have been fighting this disease since March 2021.

I’m pleased to say I got the all clear last week and am now cancer free!  Tempered by the fact that I have to now have some further low level chemotherapy for a few months yet. 

It feels like a long journey to get to this point.  Since I found a lump at the end of February and discovering it wasn’t ‘just a cyst’, I’ve been on a rollercoaster of emotions.  Just the amount of medical jargon and appointments is staggering.  As someone who isn’t often ill, it’s been a real eye opener.  With no family history of breast cancer, this was a huge shock.

The weird thing I have found with breast cancer is that I have never felt ill.  The treatment makes you pretty unwell (chemotherapy works incredibly well, but has some serious...

Podcasts are really having a moment right now – everyone is listening to them and some people go a step further to actually making one. If you’ve been hiding under a table waiting for the podcast craze to blow over, you might want to grab some snacks, because you’re probably going to be there for some time… Podcasts are anything but a flash in the pan (no offense, Clubhouse…), our busy modern lives and relentless impatience mean we want to be consuming content ALL of the time.

Podcasts give us on demand content, that we can plug in to while we’re exercising, driving, working or doing the washing up, and we love that convenience so much we’ve invited the podcast into our home, its hung up its coat, kicked off its shoes, and is very much here to stay.

When you’re ready to emerge from the safety of your ‘I’ll-just-stick-to-my-website-and-instagram-ta-very-much’ table, here’s 5 ways a Pod can Cast a hefty chunk of...

Hello! I’m Emma, and I’m a coach for freelancers. One of the most common issues freelancers come to me about is finding clients. It can all feel a bit overwhelming and scary, especially when you see all the hard sales tactics out there (cold DMing or, even worse, cold calling? No thanks). 

Finding clients is really only about two things - being visible (showing up and showcasing your skills and knowledge) and building relationships (genuinely, not with some kind of hunbot copy and paste approach). There are so many ways you can do this, some in your comfort zone and some just outside it. Choose the ones that align with your values and goals. 

Here are ten ways you can get visible and build relationships, to find clients.  

1. Share a carousel on Instagram of all the ways clients can work with you. Not only will it make it clear what you do, but it’s also a post you can share to your stories going forward. 
2. Write a post on LinkedIn with 5 reasons...

There are so many positive benefits for small businesses to create and maintain a business website.

However, I’ve watched as so many avoid creating one or maintaining an existing one due to time constraints and instead opt for a short-term, reactive approach to marketing and sales.

Opting to market yourself using social media or paid advertising without a robust website is a waste of your time and money as you don’t have a base to send your traffic to to find out more about your business.

You also lose out on building up your authority with search engines like Google who silently index and rank you for select keywords and keyphrases.

Our audiences are not just on social media when they are online, they use search, they look for recommendations and ensuring that your website is seen and heard ensures that you can be found by them when they search for you.

In this post, I aim to help persuade you, the small business owner looking to promote your business online using your...

It's the million dollar question, right?

Do you find that you get to the end of every week and realise that you’ve done nothing to actually move the needle in your own business? And that in between client work and school runs you’ll be lucky if there’s a solid half hour where you can focus on creating and implementing a strategy for your own business growth?

Moving your business forward is all about bitesize activities that you can stack: individually they’re small actions, but together they create a force of momentum which starts creating the shifts towards your overall business and life vision.

People often think that the earliest stage of business is the hardest, but I believe it’s the established and ready to scale phase that can be the most challenging.  Being in demand with clients means that many business owners realise that they’re on the cusp of a business that could be really special, but they just have no team, time or headspace to...

Contingency planning. It’s something that many entrepreneurs find boring to think about, but it’s an essential element of business planning. Having a contingency plan in place helps you alleviate any fears and worries you may have around keeping your business running smoothly and keeping that income coming in should the unexpected happen.

Because we don’t expect anything to go wrong or happen to us, but we need to be prepared if it does.

You need to be prepared for all eventualities

For those who know me, you will be aware that I’ve been going through treatment for breast cancer recently. When faced with my diagnosis, I was also faced with a decision about what to do with my business. When you're diagnosed with something like cancer, the last thing you want to think about is your business, but it was vital for me to try and keep working. I was able to do so, as I'm at home all the time. Unlike someone who works in an office, there's no risk involved in...

In this weeks blog I am writing about how my business has been affected by my breast cancer. However this could apply to any serious interruption in your business, be that illness, global pandemics or bereavement.

I want to give you the 7 tips that I have learnt in my journey over the last six months since diagnosis.

1. Saying no

Saying no is one of the most difficult things to do, however I have found it much easier since my diagnosis to say no.

I’ve had to turn down a couple of quite big client opportunities in recent times because I just know that I physically cannot manage to do the work. Whilst it’s been difficult to say no and I desperately want to do the work, it has also been a relief not to feel massive pressure in my business.

Saying no is an art and takes a lot of practice. I’ve been doing it for a while now but it still doesn’t come very easily. Keep practising and if you feel that clients are not in alignment with your values or understand your...