Pricing for charities and non-profits

Have you ever wondered how to set pricing for charities and non-profits? Maybe you want to give back more but don’t know where to start and how to price accordingly. It can be difficult finding that balance between earning enough to cover your business expenses and own salary, and also helping a wider range of people. But it is possible to give away your time for free, in a more structured way in your business.

It’s a subject I had the recent pleasure of speaking about with Rosie Gilderthorp. Rosie is a clinical psychologist and splits her time between her social enterprise business, a perinatal mental health practice, and her Psychology Business School, where she teaches psychologists and therapists about setting up and ethically and effectively marketing yourself in the business world. 

What is a social enterprise?

As a business owner, you often find yourself in a situation where you want to give back more. But if your business model isn’t correctly...

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3 Growth problems in your business

Business growth is something we all want for our businesses. But often, there are three key problems you’ll face, when it comes to trying to grow - pricing, scaleable offers, and outsourcing. These tend to be the big issues in your business and will often hold you back and help you play small in your business.

So if you’re currently frustrated with your lack of growth, are struggling with pricing and stressing over outsourcing, you’re not alone! Here’s what you need to know to solve those problems and get your business back on track for the growth you want to achieve.

Use the right pricing model to avoid growth problems in your business 

Getting your pricing right can be the quickest way to make more money in your business. It's such an easy way to make more money too. But it’s an easy way in practice and not always quite so easy to implement! But pricing is a good way to make more money and grow your business. 

One of the quickest pricing...

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People pleasing and pricing

Are you guilty of people pleasing, perfectionism or overthinking? And how does that come across in your business and your pricing? You may not immediately think the two are connected, but the emotional baggage that causes your people-pleasing or perfectionist habits impacts on what you’re willing to settle for in business, especially with boundaries and pricing. 

It’s an important topic and one I recently had the pleasure of chatting with Natalie Lue about for a recent podcast episode. Natalie is a recovering people pleaser and her website www.baggagereclaim.co.uk centres around helping other people pleasers, perfectionists and overthinkers to take a closer look at those habits and learn how to get rid of the emotional baggage so they can stop settling for less. Because when you settle for less than your worth, it affects your creativity, sense of self, business and pricing.

Your pricing reflects in how you show up and are seen by your clients

When you...

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How to sail through the VAT threshold

How do you feel about the VAT threshold? I know many people are terrified of going over the VAT threshold in the UK, but it isn’t something that should scare you; it’s something that’s good for your business!

That’s why I want to talk to you about sailing over the VAT threshold without the fear, worry and self-sabotage that can go with it, so you can enjoy the growth of your business instead of worrying about whether you're going to go over the VAT threshold or not.

Because that VAT threshold isn't something to be scared of, and yet, it stops people from growing and reaching their potential. So let’s cover the basics, so you can drop the fear and overwhelm and sail through that VAT threshold instead.

The VAT threshold in the UK

In the UK, the VAT threshold is currently set at £85,000. That’s £85k worth of revenue and is done on a rolling 12-month basis. So it's not relevant to the calendar year or your year-end. You need to know when...

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Case studies and common pricing issues in coaching

growth pricing help Jun 29, 2022

Pricing is something many in the coaching industry struggle with, and it’s often a subject that leads to a lot of undue worry and stress for new and experienced coaches alike. Common pricing issues include not charging enough and knowing how to position yourself in your chosen niche.

It’s such a big subject and one I recently had the pleasure of speaking with Ruth Ferreira about. Ruth is a Business Growth coach and founder of Success Club, and she’s passionate about empowering small business owners to take their business to the next level and accelerate their success.

So if you currently have pricing issues in your business or are wondering how to get out there and charge more for your services, this blog post will really help! 

Pricing is one of the biggest challenges business owners face

In Ruth’s experience, one of the most common things business owners struggle with is not charging enough. There are a couple of reasons why this happens. For many,...

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How to manage your cash flow

Do the words cash flow management bring you out in hives? Do you struggle to understand how cash flow and pricing are linked? Do you understand how critical cash flow is to your business? Cash flow is an essential aspect of your business, and you need to understand it. But if it currently makes your head spin, you’re not alone! 

So if you’re looking to better understand and manage it, keep reading, as this blog post is just what you need.

What is cash flow?

Cash flow management is basically what's coming in your business and what's going out of it. It also covers what's gone out of your business and what’s coming up and due to go out of your business. Because it’s essential to know what payments you have coming up so that you know if you've got enough cash to last you.

There's a saying: ‘Revenue is vanity, profit is sanity, but cash is king’. It’s a good one to remember because, ultimately, if you don’t have cash in your business,...

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How to be more confident with pricing

As a business owner, there are many difficult conversations you’ll need to have. But when it comes to the most difficult, pricing has to be right up there. So many people find it difficult to be more confident with pricing, especially when putting yourself out there and talking about what you sell and how much it costs.

But it’s essential to grow your confidence around pricing conversations, especially if you’re looking to grow. I recently chatted about this with Louisa Clarke, a verbal communication specialist and restorative practitioner. She helps take clients from dreading those challenging conversations to feeling like they know what to say and feel okay saying it. 

So if you’re looking to get more confident with pricing and sales conversations, here are some tips that will help.

Accept that some pricing conversations will feel uncomfortable

When it comes to talking about money and pricing, the biggest mistake people make is waiting for those...

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The 4 pillars of a financial system

When you start your own business, you want it to do well. That’s why it’s so important to build it on the right foundations. Those pillars provide stability for your business to grow on. And it’s no different for your financial system. It, too, needs to be built on the right foundations. Because without it, you’ll find yourself and your business floundering.

There are four key pillars to consider for a sound financial system to be put in place. Otherwise known as the 4Ps, these are pricing, profit, performance, and planning. So if you’re looking to get your business onto solid financial footings, keep reading to find out more about each of these pillars.

Financial system pillar #1: Pricing

This is the main one I talk about the most because it’s so important. If you can get your pricing right, particularly in a service business, other things will follow. Getting your pricing right means you can pay yourself more, earn more, and pay other people to...

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The reality of making money from an online audience

Running an online business isn’t as easy as you often think it will be. Marketing is one skill many small business owners struggle with, especially when it comes to audience growth and converting those followers to sales. But often, once you’ve mastered marketing on one platform, you can transfer those skills across all other social media platforms.

If you’ve wondered how to make money from an online audience, you’re not alone. I recently chatted to Helen Perry about this on my podcast. Helen helps other small businesses with their content marketing on Instagram and via email. She shared some excellent insights on the reality of making a business from an online audience. So if you’re looking for some tips on how you can use social media to grow your business, keep reading!

There are no shortcuts to growing an online audience

As with anything, growing an audience takes time, and there are no shortcuts. You need to take your time to really understand the...

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What will your business look like in 12 months?

forecast planning May 25, 2022

Do you know what your business will look like in 12 months' time? A lot of people will say forecasting isn’t worth bothering with. After all, why would you forecast and look back at the last couple of years and what happened in that time? I firmly believe that you should always be looking to know where you’re going. Because if you don’t know where your business is headed, you’re just going to keep drifting around and missing potential opportunities and growth.

A plan gives you direction

When you have a plan for the next 12 months, you have a good direction of travel. You know what you want to do, where you make your money and how you want to make money in the future. Now you might want to carry on the way you are, or you may wish to change what you’re doing every three months, and that’s ok. But do you want to create lots of done-for-you products? Do you want just to have five clients and spend a day each week delivering for them? And if you do,...

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