Podcast Episode 22 - Real Work: A business pivot and pricing during lockdown

 

Lockdown has created both issues and opportunities for many. I’ve recently been speaking to Fleur Emery about how she pivoted her business during lockdown. Fleur is the founder of Real Work, the online co-working space for women - an online coworking community I’ve been a member of for the last 4 months or so. I love how she runs it, and her energy is really impressive, so we’ve been talking on my recent podcast about how she got started and how she decided on her pricing structure for Real Work.

How did Real Work get started?

Lockdown happened, and I was at home with a five-year-old. All my work was suddenly cancelled overnight. The runway of income I had lined up was wiped off the table. I was sat at home with no income runway and a kid. This idea that had been fizzing around in my head become an ‘OK let’s do this’ moment. 

I come from a background in industry and have 15 years of experience in starting food and drinks companies of my own....

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Podcast Episode 18 - Using PR to raise your profile and your prices

 

Raising your profile is something all business owners want to do. Gaining exposure and media coverage can make a real difference to other people's perceptions of you and how in-demand you are. And I know I’ve personally found that when you put yourself out there, people start approaching you about things, and you can then command a different level of pricing.

Recently, I was chatting with publicity expert Rachel Spencer about raising your profile to help you raise your prices. So if you’re wondering how you can use PR to raise your profile and your prices, read on!

You need to get yourself out there to grow your business

No matter what type of business you have, you need to think about raising your profile and gaining exposure. But when you put yourself out there, you can feel quite vulnerable, especially when you’re putting yourself out there as an expert. It can feel quite scary telling people what you do, as it’s all about you and your personal brand....

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Podcast Episode 16 - Working and pricing as a new freelancer

 

If you’re new to freelancing, it can be a little overwhelming and confusing. There’s so much to think about and so much to set up. You need to ensure you’re doing the right things and not wasting your time and money on the wrong things. You also need to ensure you’re starting as you mean to go on, especially when it comes to business and pricing.

Recently I was chatting with Emma Cossey over on my podcast. She’s the go-to resource for everything when you’re new to freelancing. Emma’s passionate about taking away the fear around being a freelancer and ensuring you have everything you need to build a business that suits you and your personality.

The essentials new freelancers tend to overlook

Two essentials often get overlooked by new freelancers - terms and conditions and business boundaries. Terms and conditions don’t need to be full of legal language. They can be a list of boundaries and expectations between you and a client, simply...

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Podcast Episode 15 - Pricing low when you’re new and other pricing myths

 

There are loads of pricing myths out there in the online world. From pricing low when starting out right through to only being able to price per hour, these myths only serve to keep you stuck at a money ceiling of your own making. 

So let’s bust 5 of the most popular pricing myths coaches and consultants, in particular, come up against.

Pricing myth #1: Pricing is a one and done thing

Prices change all the time, and it’s never a just once done kind of thing. After my recent podcast chat with Osmaan Sharif, I started putting my prices up after every 5 clients. When it comes down to it, pricing really is just trial and error. 

The only way you know if something is the right price is a) if it earns enough for you, and b) whether somebody’s prepared to pay for it! If it’s perceived to be too expensive or not provide enough value, people won’t buy it.  

You must think about where your products and services fit in your process and how you...

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Podcast Episode 14 - Selling to Corporates

 

Selling to Corporates is something many shy away from. There’s a worry it’s complex or challenging to sell to Corporates - and in many ways, that’s true. But it’s also a significant way for you to grow and scale your business. Corporates tend to be more expensive, and you can charge more.

I’ve recently been talking with Jessica Lorimer over on my podcast. Jessica specialises in helping entrepreneurs sell into Corporates and can help you see how adding selling to Corporates can become a revenue stream for your business.

What is a Corporate?

A Corporate is an organisation that has multiple permanent employees on its books. They work to provide their end-users and customers with a specific service, product or experience. They aren’t defined by how much they earn. A solo entrepreneur can sometimes earn more than a Corporate! It’s the staff component that makes the difference between a solo entrepreneur and a Corporate.

Why work with Corporates?

...
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Podcast Episode 4 - The Pricing Mindset with Osmaan Sharif

 

In this episode:

  • Becoming a business owner not an employee
  • Imposter syndrome
  • Increasing your pricing
  • Pricing blocks

Osmaan Sharif is a business and mindset coach who works with ex-corporate professionals to help them overcome obstacles and grow their own business. Osmaan talks to The Pricing Queen about his rapid transformation formula which involves focussing on the big picture of your business by understanding three fundamental foundations:

Design (includes business model, vision and goals.) 

Mindset (overcoming your internal beliefs and understanding your value) 

Strategy (or, as Osmaan refers to it, your entrepreneurial superpower.)

Take Osmaan’s free quiz so you can see how strong these foundations are in your business in less than 2 minutes. Sally and Osmaan discuss understanding your upper limit to overcome imposter syndrome and what you need to consider when looking at setting and increasing your prices. Also, why you should be wary of competitive...

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Why I started a podcast

In November 2020, I attended Janet Murray's annual event 2021 Sorted. Colin Gray talked all about how to start a podcast and it really appealed to me. With some pushing from Janet, I agreed to start a podcast.

Today (17th March) marks the launch of my new podcast "The Pricing Queen". I have 11 episodes all ready to go and I'm so excited to be out there with it.

For me, a podcast is perfect. I don't have to put on any makeup, I can chat away (I love a chat!) and I can choose when I do it. It can also be quite casual in style, as I don't have to be too corporate about it.

I have also loved having loads of guests for my first season. I've chatted to Osmaan Sharif (mindset), Janet Murray (online courses and memberships), Amy Mitchell (systems and productivity), Amy Caiger (niching) and Rob & Kennedy (email marketing).

It's a great way to show your authority in your chosen niche, and also to invite people you admire so you can chat to them. It should also open out my audience (I...

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5 things I've learned from being in business 3 years

As my business turns 3 on 13th February, I've been reflecting on things I wish I'd known or done when I started out.

1) Outsource as early as you can

I waited for ages to get my amazing assistant Louise, and my web designer Lisa, but they have transformed my business. Don't wait until you are collapsing under work to outsource. Get someone to start small and grow with you as your business grows.

There is a saying that you should get someone when you can afford 50% of their fees. I think it's a good rule of thumb to get you started.

If you find it hard to delegate, just do a few hours or tasks to start with. I find I can't outsource email easily but have no problem with social media posting.

2) Don't be afraid to experiment

I've tried all sorts of things in my business. I started as a freelancer exchanging time for money (as most people do). Then I discovered online courses and email marketing, and I have experimented with various offers, some more successful than others.

Some things...

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Do you have good boundaries?

Growing your business into a six or seven-figure business is something that takes discipline, focus and boundaries. The problem is COVID came along and changed our working habits, our routines and our focus! So do you still have good boundaries in place, or is it something you need to work on a little more?

Those good boundaries have become a little blurred!

COVID has really blurred the boundaries between work and home for many of us. It’s something that many initially saw as a short-term problem, but the reality has been quite different. For parents, in particular, childcare plans have changed or been interrupted, as you are now seen as being ‘at home’. This means you’re often seen as available and able to juggle work and home life.

Working from home often means it’s tempting to be always in work mode. The boundary between your working hours and downtime has also blurred, further compounded by the changing environment and working patterns of others.

...

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Moving your business beyond the kitchen table

How did your business start? Did you have kids and create something to fit around them?  Maybe it was something that you started, to get in a little bit of pocket money, or a hobby that turned into your main business? But now it’s up and running - are you still treating your business like a hobby? Because if you are, you’re not doing it (or you) any favours.

It’s not just about the kitchen table

The problem with working from the kitchen table is it doesn’t feel especially business-like. Often, it’s the place you need to keep clearing away so others can eat, work or study. Your family will often congregate around it and it never actually feels like anything other than the workhorse of the kitchen. 

It’s also in the busiest room in the house! So if you’re looking for space to focus, think and get serious about your business, it’s not really conducive to that.

Because when you work from a kitchen table, it isn’t just about...

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