How can you pay yourself more? It’s something many small business owners ask themselves and small and micro businesses, in particular, struggle with this. When it's just you, it can be difficult to make sure you're paying yourself because you tend not to think of yourself as a salaried person or an employee in the business.

But actually, you need to start thinking about yourself as somebody else you need to pay and not just an afterthought. It’s not just about paying yourself whatever's left in the bank at the end of the month. Because when you do that, there's a temptation to think that you’re doing really well in your business when you’re not! This is especially relevant if you’re a service business and delivering a lot of the work. You can often find that you’re actually not paying yourself anything and working for free or very little. The thought is its work that isn’t costing anything because it’s ‘just’ your time - but your time is worth something. And it is worth remembering th...

How can automation help with your pricing? If you think automation has nothing to do with pricing and the other financial aspects of your business, you’re wrong! Automation can help you get more for your time without working harder or longer. It enables you to automate some of your systems and processes so you can work more efficiently. And if you’re charging via fixed cost packages or retainers (as I recommend!), automation enables you to charge more for your time and not get penalised for being more efficient.

I recently had the pleasure of talking to business process automation specialist Kelly Goss. Kelly works specifically with a no-code automation platform called Zapier. It’s excellent for utilising different automations within your business and is perfect for any sized business. Here’s why you need to think about automation, how to get started and how it will positively impact your time and money.

What exactly is the no-code automation platform, Zapier?

Zapier is essentially ...

Do you know what you should and shouldn’t be asking your accountant about? That may seem like a strange question, but you're often only paying your accountant to do your tax and compliance. They may do your year-end accounts and maybe some bookkeeping, but that’s essentially it. 

The mistake many business owners make is expecting their accountant to deal with many other things they’re not paying for. An accountant won’t tell you about the current position of your business or where you might be going in the future, and they won’t tell you how to plan for taxes and things like that. 

So if you’re wondering what else your accountant could not be expected to deal with for you, keep reading!

#1: You shouldn’t be asking your accountant about your pricing

As the Pricing Queen, you know I talk a lot about pricing - but your accountant will not help you do that. You have the numbers and my pricing calculator to be able to work it out for yourself. Go and work out what your price should be, ...

Do you have a contingency plan in place for your business? It’s a subject that can seem quite boring and one many business owners avoid. But it’s an important and essential thing to think about. Because you can’t always forecast when you’re going to need to take time out from your business - but you can have a plan in place that helps cover most scenarios.

Forward planning for time out of your business helps ease stress

So as a bit of background, I’ve been going through treatment for breast cancer recently. And when faced with my diagnosis, I also had to decide what to do about my business. Obviously, it’s not the most important thing to be thinking about when you're diagnosed with something like cancer, but it was important that I try and keep working during this time. Because I'm at home all the time, there's no risk associated with me working, but if I was in an office or something like that, there might have been.

But when you’re faced with something like this, you start looking...

I want to talk to you about why earning more is a good thing in your business. It's always a good thing to be earning more, particularly as women. I hear people say they want to keep under the VAT threshold, or they don't want to go over the higher rate tax threshold, or that they don't want to go limited because it's more work. Actually, all of those things are good. You are contributing to taxes which means that you can be helping other people. You're helping the wider economy by paying your taxes which then helps for National Insurance and the NHS and education and all the things that we take for granted.  This is the same even if you're not in the UK, you are contributing to everything that makes up your taxes.

Earning more is a good thing and don’t feel that you are greedy, because you can choose what you do with your money. You can take that home, you can spend it on your house, go on holiday - we all want more money!

More money gives you more freedom. You are buying freedom...

Confidence in your pricing is something that some people find a challenge - I have found that women, in particular, find having confidence in their pricing is tricky. I want to encourage people to start thinking about growing confidence in their pricing, and part of that is thinking about who are you selling to. Are you clear about who you are selling to and what you are selling? Do you have a niche? Can you niche down a bit in your industry? 

You all know by now that I'm an accountant, but there are millions of accountants out there. There are also lots of management accountants, which are accountants that work in your business but do not complete your year-end accounts and tax. That's quite a difficult sell because nobody knows what one of those is. I niched into pricing because for most small business owners, pricing is a big problem. And by niching, I have made it really clear who I'm selling to. 

I get asked to speak at events, guest blog, be a guest on podcasts, etc becau...

I want to talk to you about why people don't look at their numbers, and how you can overcome that. I know so many people who are terrified of looking at their numbers, a lot of them are women, unfortunately. I think there are so many things that can cause fear of looking at numbers, and I want you to look at what causes that for you.

“I don't want to look at my bank account”

“I haven't earned enough this month”

Or maybe you've earned way more than you expected, and you don't quite know what to do with this money. You might be thinking that’s not a thing, but, it really is. I would encourage you to dig into your mindset and think about what you are going to do with extra money.

I also hear quite a lot of, “I feel stupid, I don't understand it”. You might be coming up towards the VAT threshold for example and be thinking that you don't understand VAT, that you will be losing money, you don’t want to become VAT registered so you keep yourself under the £85,000 threshold on the last da...

I want to talk to you about how to be the CEO of your business.

You’ve probably been running your business for a while, maybe you’re a freelancer and you bill for your time. You may already have a virtual assistant or a social media manager, but, essentially, you think of everything as being your own.

I want you to start thinking about the change of mindset that it is to become the CEO of your business and not just it being your business.

Start thinking about your business being separate to you and you being a part of that business. Think about the mindset in which you pay yourself, as if you were an employee or a director of the business. 

It might be that you want to reinvest money. It might be that you want to pay yourself more, or you want to spend money on a mastermind, or a Virtual Assistant, or a Social Media Manager.

I want you to really think about moving away from a payroll set-up or feeling like "I'm working for the money." I want you to move into the mindset which is, ...

Do you have good boundaries in your business?

I’m sure you might be wondering what that’s got to do with pricing?! But actually, boundaries are incredibly important when it comes to pricing and it makes such a difference if you've got really good, solid, boundaries in place.

Now, there's a thought that structure can stifle your creativity, but, I think that if you set your boundaries well and say, "this is the time that I'm doing such and such and this is the time that I'm doing such and such", it can really free you up creatively to work on the things that you know you're good at and to spend other time working on things that you are not so good at or that you find hard or boring.

I think that boundaries over the last two years have just become totally, totally mixed and there's just no cut-off between work and life.

Working at home boundaries - We have all been working at home, and I think it's really important to really think about how you make that boundary between work and hom...

“But I don't want to grow my business”. This is something I hear all the time!

I talk a lot about growing your business and scaling it and how to outsource but most people say to me “I don't want to grow my business” I just want it to be me.

I think that is absolutely fine, there's no problem with that if you don't want to grow your business. But part of growth is to stop exchanging time for money, this is something we all need to get away from so you can have a holiday, you can have time off, if you are ill, or you have an ill family member or even if you don't want to work five days a week, nine to five.

I want you to think about stopping exchanging time for money as way to grow, and being able to scale your business so that you can take time off so that you can enjoy your business a bit more.

When you're working time for money, there's a ceiling in your capacity and how many hours you work delivers how much revenue. If you're saying I will work 10 hours for this much money, you'...