Do you put prices on your website?

Pricing is a very controversial subject for many businesses, especially when it comes to advertising them. So do you put prices on your website? Or are you firmly in the ‘no prices on show’ camp?

I recently carried out some research on pricing in my business community and it threw up some interesting opinions.

So, I thought I’d give you an overview of those opinions, along with my view on the subject.

Why don’t people put their prices on their website?

If you’re not putting prices on your website, it’s normally down to one of the following three reasons: 

• You want to demonstrate the value you give, first, by getting potential customers on the phone.
• You want to show why you’re better than your competitors and having prices on your website detracts from that.
• You don’t want competitors knowing your prices, as they may undercut you.
• You also don’t want to be open to judgements and opinions about what you should have your pricing set at, because of what others are charging.
• You want the flexibility to create and combine packages and solutions to suit your clients. 

But having no price on your website can also be an indication of your own hang-ups around money. 

It can be an indication that you aren’t confident pricing your services and packages. 

And by not putting your prices on your website, you don’t like focusing on money or don’t need new clients. 

Why I’m totally in favour of prices on websites

I understand some of the reasoning behind why some people don’t want to put prices on their website. 

However, I totally believe that the benefits you’ll gain when you put your prices on your website far outweigh the fears.

Having a clear picture of your pricing clears up any confusion. Visitors can see at a glance, what is and isn’t involved in your packages and services.

The prices on your website may deter some buyers, but it helps them work out if they can afford to work with you.

When you put your prices on your website, it saves time and embarrassment - for you and your clients.

The aim of your website is to make it easy for potential clients to work with you. And I believe that having your prices on there, helps make the decision easier for them.

It’s a mindset issue

Your pricing choices ultimately come down to mindset. If you’re happy with your worth and want to own that and live up to it, advertise your prices on your website.

Clear out your own mindset and money gremlins, so you can set your prices at a level that reflects your expertise and worth.

But it’s also a mindset issue for your clients too. 

If they can see the prices on your website, they have the security of knowing they’re making a choice that fits their budget and needs. They can see the options and decide if they have wiggle room in their budget.

They want to see what they’re going to be getting for their money - before getting on a potentially embarrassing phone call.

If you need a little help to get on the right track with your pricing and profit, book in for a Power Hour call. I can help you clear up any pricing issues you may have and create a plan of action to achieve your financial goals.