Episode 3: Pricing strategies and packages 

In this episode:

• Why you should price with packages
• Why you should have prices on your website
• Avoid discounting
• Pricing strategies for up-sales and down-sales

Sally explains how creating packages for your services can make a big difference to your business. Using pricing packages ensures you know what to charge every single time, removes difficult conservations around prices, reduces discount requests and makes the charging process simple and easy. Sally suggests listing costs on your website to help reduce timewasters, making it a clear and simple decision for your customer. Consider offering pricing tiers to ensure you have something for every budget. This helps keep customers interested and encourages them to keep working with you. Want help creating your pricing packages? Check out Sally’s packages masterclass.

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Book Sally’s Packages Masterclass

Conne...

Episode 2: How should I price my services?

In this episode:

• Why you shouldn’t price by the hour
• Your pricing personality
• How to get started with pricing

Learn how pricing by the hour punishes efficiency and ties you to time for money. Sally’s pricing personality quiz will show if you’re running a business or a hobby; are you an Underpricing Una, an Overpricing Orla, a Discounting Donna or a Generous Gina? Learn how to do a reality check on your business and discover an easy start to pricing strategies with her pricing calculator. How do you talk about your business to clients? Sally asks you to consider the language you use and the transformation that you are offering.

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More info in this blog post

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Take Sally’s pricing personality quiz

Sally’s pricing calculator

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Episode 1: Meet your host, Sally Farrant, a.k.a. The Pricing Queen

In this episode: 

Sally is an accountant with 25 years of corporate experience working for organisations such as Channel 4, Guinness World Records and Philips electronics. But she is a far cry from your typical boring bean-counter! A lover of high heels, diet coke, chick lit and dark chocolate she also has a fantastic track record for helping companies get a head around their numbers. 

Over the past five years she has focussed on helping small businesses with their pricing strategies, customer journey and product offering to improve profits and business growth.

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Connect with Sally on Instagram LinkedIn

Like what you hear? Don’t forget to rate and leave a review to help spread the word!