Black Friday sales have been around since the 1960s. But it wasn’t until Amazon bought it to the UK in 2010, that it really took off. Although Black Friday (and Cyber Monday) sales do lead to an upsurge in sales, many online business owners are asking if they should run Black Friday discounts too.

Because a lot of smaller businesses tend to only take part in Black Friday, through a fear of missing out.

And personally, I don’t think you should run Black Friday discounts.

As a business owner, you’re not going to lose out on anything, by not having a Black Friday discount. And let’s face it, there’s no need to discount for the sake of it. 

Know when Black Friday discounts work for your business

Black Friday discounts can work if you have something specific to promote. Your customers are primed to go shopping during Black Friday, and many will hold off until this day, to ensure they get the best deal.

And this is good news for you if you want to promote something specific and want th...